Another product line I did not want to like because it is pricey, but I do. Virtue is a relatively new line of hair care products that helps to restore and actually repair your hair. It is free of sulfate, parabens, phthalates, synthetic colors and dyes. Also gluten and cruelty free! I like the Smooth line of shampoo and conditioner and I also use the Correct unfrizz cream as a leave in on damp hair! Also I just took their mini hair test online and it turns out I should be using their Restore shampoo with the Smooth conditioner!  Did not occur to me to do that!